TOPIC : Bundesliga quo vadis? Does the German league only play second fiddle?
This Panel Discussion aims to discuss the status quo of German club football, provide hypotheses on where German clubs are heading financially after the Corona-Fog has cleared, and proposes potential solutions to not play second fiddle in international competition in the years to come. Against this background, Peter Kenyon, with his expertise from the Premier League as former chief executive of English Premier League football clubs Manchester United and Chelsea, will provide an external view on the Bundesliga and its development opportunities. Gregor Reiter will also contribute the legal framework to the discussion. Be there live!
He (born 1954 in Stalybridge, Cheshire) is a British businessman who has served as the chief executive of English Premier League football clubs Manchester United and Chelsea, where he has been involved in contentious transfer dealings. Kenyon was educated in Tameside at West Hill School and King’s School, Macclesfield. He was a director and chief executive of sportswear firm Umbro.
He is a lawyer specialised in insolvency and sports law. From 2007 to 2020, he was managing director of the German Football Agents Association. Since 2008, he has been advisor to the European Football Agent Association based in Den Haag. He is also a guest lecturer in sports law at the University of Oregon.
Since 2006, he has held the Chair of Accounting and Auditing at the HHL Leipzig Graduate School of Management. One of his core research areas is focusing on the management of success factors in professional football. In addition to his work at the HHL Leipzig , he is a member of numerous national and international expert committees in the field of accounting and auditing.
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